Well folks, the "Alberta Advantage" is now more! The Alberta government is spending $25,000,000 on a PR exercise to re-brand Alberta and will be looking at a new provincial slogan. On a nice cold Wednesday here in Calgary, I am lacking any creativity this morning, but perhaps here are a few possible replacements...
- Alberta....100,000 Newfoundlanders can't be wrong.
- Alberta...where we will never run a deficit again. ( or is that already no good?)
- Alberta....just west of Saskatchewan.
- Alberta...just wait, the next boom will be even better!
- Alberta..where its hard to be humble, but we're doing the best that we can.
- Alberta... kind of like Texas, without the Handguns and Racism.
- It ain't easy being green.
As you can see....this is not easy, lol. Any ideas? Perhaps the $25MM is actually well spent.
When I first saw the script and words, I thought... okay, but then I started to question the blue transparent square. What does this represent? why is it not green (for our future hopes in green technologies) and more so, why not in the shape of the darn province???
ReplyDelete"Freedom to create, Spirit to Achieve" should have a third part- "Don't get sick here, Don't try to be a doctor here from out of our university system and Don't apply for a job, we are out of work for most of you now"
Jim Vincent
Senior Piping Designer
SORRY SO MANY PEOPLE ARE OUT OF JOBS & HAVE TO GO HOME OR TOUGH IT OUT WITH THE REST OF THE BORN & BRED HILLBILLY ALBERTANS
ReplyDeleteCheck out this article on the same topic. He has a good point: http://www.examiner.com/x-27126-Calgary-Urban-Scene-Examiner~y2009m10d29-Brand-Loyalty-in-Calgary-Will-Not-Be-Achieved-With-Slick-New-Slogans
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